Dirty work and good causes

Institutionalization and justifying direct marketing in NGOs
By Sylvain Lefèvre
English

This article deals with the changes from the early 1980s which allowed NGOs to use fundraising techniques directly taken from mail order selling strategies. In this article what is particularly highlighted are the professional itineraries of the brokers who implemented direct marketing in a sector

Go to the article on Cairn-int.info